113+ Corporate Gifting Statistics 2024 (Trends + Numbers)

Report Highlights

The corporate gifting market could grow to $306 billion by 2024.
Corporate gifting is getting 8.1% bigger every year.
About 60% of corporate gifts in 2021, worth over $140 billion, will go to people outside the company.
Gift cards are the #1 corporate gift, making up 37% of the market or about $89.5 billion in 2021.
Almost 66% of people are giving more gifts to make their workers happy.
About 91% find it tough to pick a corporate gift because they’re not sure what the other person wants.
85% say that company rules make it hard to give or get gifts.

corporate gifting statistics

Corporate Gifting Stats

People think that the corporate gifting market will be worth $306 billion by the year 2024.
Corporate gifting is growing at a rate of 8.1% each year.
58% say they are giving gifts more often since they started working from home.
Almost half the people (43%) say the best thing about giving corporate gifts is that it makes their relationships with customers or employees better.
People searched for “online gift” 80% more this year, compared to the same time last year.
The US corporate gift market is expected to be worth $242 billion by the end of this year and $306 billion by 2024.
About 60% of the corporate gifts given in 2021 will be to people outside the company, adding up to over $140 billion.
Gift cards are the most popular type of corporate gift, making up about 37% of the market, or roughly $89.5 billion in 2021.

The US business gift market could grow by $64 billion by 2024.
About 35% of people are giving more business gifts because of Covid-19.
More than 7 out of 10 people plan to give the same or more gifts even after the pandemic is over.
Because of the pandemic, people are giving business gifts more often.

Reason	Percentage
New chances to gift, like online events	49%
Staying in touch with clients or future clients	59%
Making employees feel good and motivated	66%

The corporate gifting market could grow by $64 billion by 2024.
60% of people said they gave gifts just as much or even more since they started working from home.
Among those who work in factories or make things, 72% said they’re gifting more or the same as before remote work.
In the IT sector, 64% of people said they are gifting just as much or even more since remote work started.
66% of the people who are gifting more are doing it to keep their employees happy and motivated.
About 59% of people gift more to stay in touch with clients or potential clients.
Nearly half, or 49%, of people said they gift more because of new opportunities like online meetings.
Around 7 out of 10 people plan to keep gifting at least the same amount or even more after the pandemic is over.

About 2 out of 3 people said they give company gifts to say thanks to workers or to celebrate something special. This is even more than the people who give gifts just for holidays.
More than half of the people said that holidays are the second most popular time to give company gifts.
About 61% of people said they give special gifts to individuals 2 to 5 times in the last year.
In the media and entertainment business, 75% of people give these special gifts 2 to 5 times in the last year.
In the education field, 72% of people also give special gifts 2 to 5 times in the last year.
A bit fewer people, but still many, give gifts to groups 2 to 5 times in the last year.
In the computer tech world, 65% of people give gifts to groups 2 to 5 times in the last year.
In media and entertainment, 62% give gifts to groups 2 to 5 times in the last year.
About 1 in 4 people said they gave gifts more than 6 times in the last year, whether to one person or to a group.

About 43% of people said that giving corporate gifts helps improve relationships.
In the education sector, 52% think corporate gifts help a lot with relationships.
In the IT sector, 51% think gifts improve relationships.
About 38% of people feel that corporate gifts make the person getting the gift feel special.
Nearly 4 out of 10 people in health services said making the recipient feel valued is the top reason for corporate gifts.
Just under 4 out of 10 people said giving corporate gifts makes employees work better.
About half of the people in manufacturing think gifts make employees work better.
Overall, 96% of people think corporate gifts improve relationships.
Almost half of the people said they really improved their relationships by giving corporate gifts.
About 45% of people said they felt a big benefit in making the gift receiver feel valued.

About 62% of people say the quality of the gift is super important when buying a corporate gift.
Almost half, or 47% of people, say it’s really important for the gift to be delivered on time.
About 39% of people think having a lot of gift options is really important.
Eight out of 10 people say it’s important for the gift buying process to be easy.
Only 33% of people think making the gift personal is super important.
Just 28% of people think digital gifts, like online gift cards, are super important.
Most people, around 77%, spend between $25 and $125 on gifts for one person in the company.
About 71% spend between $25 and $125 on gifts for a group of people in the company.
Around 25% spend between $75 and $100 especially when the gift is for just one person in the company.

About 91% of people find it hard to choose a corporate gift because they don’t know what the other person likes.
85% of people said company rules make it tough to give or get corporate gifts.
86% of people think there aren’t enough choices when it comes to picking a corporate gift.

Business gifts are given all year, not just during holidays.
Gift cards, whether online or real ones, are the gifts people pick most often.
People really care about how good the gift is.
There’s room for new and creative ideas in the business gift market.
In a holiday survey, 54% of people said they wanted gift cards more than any other gift.
About half of the people surveyed bought gift cards in the last year.

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