The franchise is much more than nutty, crumbly cookies; it is also a lucrative investment center. Why not invest in other popular snack stocks in the United States? Crumbl Cookies is rapidly ascending to the position of premier cookie in the United States.
Before deciding whether to invest in Crumbl Cookies, let’s shed some light on why it has become so popular and what it really is.
What is Crumbl Cookies?
If you use social media, you’ve probably seen the viral cookie brand Crumbl Cookies. The franchise has over 170 different cookie flavors that are dense and crunchy. Their most popular cookie flavor is a chocolate chip with coffee notes.
Their TikTok account has approximately 5.6 million followers. Many of these followers have turned out to be loyal customers. As a result, one cannot deny how incredibly tasty these cookies are.
Their cookie pulls on TikTok are to die for, and these videos have contributed to the brand’s popularity. Such fame led the owners to introduce around 300 bakeries in 36 states of the U.S. Whether you prefer takeaways, deliveries, catering, or nationwide shipping; the brand offers it all.
Keeps Your Appetite in Mind
Crumble Cookies has thoughtfully made these crumbly, crunchy cookies available in two sizes. You can get mini-sized cookies for as little as $0.98 and regular cookies for as little as $2.15.
The company has made it a point to have weekly rotating menus so their loyal customers can try something new every time they visit. Although chocolate chip cookies were the initial roar, the company has since introduced a variety of flavors inspired by various desserts. Here are a few popular options:
- Strawberry cheesecake;
- Chocolate Caramel;
- Raspberry cheesecake;
- Chilled sugar;
- Kentucky butter cake;
- Mango frozen yogurt;
- Coconut lime;
- Galaxy brown;
- Peanut butter.
History of Crumbl Cookies
Crumbl Cookies is the brainchild of two cousins, Jason McGowan, and Sawyer Hemsley. With Jason’s love for technology and Sawyer’s inclination towards branding, running a business became realistic for the cousins.
Both the cousins revealed that baking the perfect cookie with top-notch flavors wasn’t a piece of crumb for them. It took multiple tries to bake the ideal cookie the pair could mass produce.
Many cookies were flat; others seemed like pancakes. So, after much effort and hard work, the pair opened a shop in Logan, Utah, in 2017.
In 2018, the company started its four-flavor weekly rotation and launched its 4-pack pink boxes to deliver, package, and market the cookies.
Aesthetic Pink Boxes
The owners have put a lot of thought into designing the custom Crumbl Cookies boxes. The packaging boxes come in a long rectangular shape which helps them retain more cookies and makes them ideal for instagram postings.
The brand further markets its boxes on its YouTube account, “Unbox the Pink Box,” where the members will explain everything about these unique, recognizable boxes and unbox them for viewers.
The boxes come in 4-count, 6-count, and 12-count sizes. Whether you want to enjoy some delicious cookies or give your friends and family a package, it gives you multiple options!
Crumbl Cookies Has More to Offer
Crumbl Cookies is, without a doubt, a gourmet cookie shop. However, adding more items to your cart will provide you with some extra treats.
They serve delicious ice cream with unique flavors on a hot summer day. Classics like vanilla and chocolate are available, as well as something special like raspberry cheesecake.
On Earth Day 2020, the company will launch “Crumbl Water” to help you wash everything down. Crumbl Water is alkaline and comes in BPA-free reusable containers.
The brand has expanded its offerings by introducing apparel such as hoodies and T-shirts. Crumble stickers, water bottles, cookie cutters, and cookie-scented candles are also available.
Crumbl Cookies is Tech-Driven
Crumbl Cookies is known as a tech-driven company due to its active participation and presence on social media. On TikTik, it has 56.9 million likes and 2.6 million Instagram followers. With 498 million reviews, the TikTok hashtag #CrumblReview is also trending.
Although the company has not yet initiated influencer relations, celebrities such as James Charles have contributed to the popularity of the cookies.
It should also be noted that both owners have a technical background, which enables Crumbl Cookies to keep up with the dynamics of social media and keep up with every trend.
The brand’s explosive growth has been greatly aided by its new and trendy social media presence.
Since the two cousins own Cumbl Cookies, it is not surprising that it is a private family-owned firm. That means You cannot purchase shares of stock in Crumbl Cookies for now.
Estimated Value of Crumbl Cookies Stocks
Since Crumbl Cookies is currently a private brand, there is no information about how much each company stock costs.
Nonetheless, by examining other snack companies in the same market, one can make comparisons and IPO price estimates.
How? Look at the IPO price listings of companies in this sector to get an idea of what might happen if Crumbl Cookies goes public.
Opening Price: $0.89
Current 52-week high: $69.68
Opening Price: $23.75
Current 52-week high: $68.60
Opening Price: $20.45
Current 52-week high: $66.08
Hain Celestial Group, Inc.
Opening Price: $18.54
Current 52-week high: $37.35
By looking at these figures of other companies in the same market, you can analyze that if Crumbl Cookies goes public, it will fall between any of the IPO prices mentioned above. The range is between $0.25 to $24.
The potential growth rate will lie between $25 to $180.
Equity has become the focus of many people globally. Therefore, if you cannot purchase share stocks in Crumbl Cookies, here are some alternatives you should consider for a lucrative return.
- General Mills;
- J&J Snack Foods Corporation;
- 1-800 Flowers.com;
- Kellogg Company.
Can You Buy Stocks in Crumbl Cookies?
Crumbl Cookies is rapidly acquiring a huge market share due to its excellent branding and delicious flavors. So, many might ask, “Is Crumbl Cookies Publicly Traded?” or “Can I purchase shares in Crumbl Cookies?”
Unfortunately, you cannot purchase shares in Crumbl Cookies as it is a private company. However, the growth of this company might result in it becoming a public one very soon. The company has grown in terms of social media presence, market share, popularity, variety of flavors, and product diversification. So, it is wise to check its status and have estimated statistics up your sleeve to invest as soon as that happens.
Frequently Asked Questions
Who is the owner of Crumbl Cookies?
Jason McGowan and Sawyer Hemsley are the owners of Crumbl Cookies.
How much will a Crumbl Cookies stock cost investors?
A Crumbl Cookies stock can cost investors somewhere between $5 to $15.
Is Crumbl Cookies a private company?
Yes, Crumbl Cookies is a private company.
When is the Crumbl Cookies Stock IPO?
Crumble Cookies still needs to file for an IPO.
Does Crumbl Cookies offer vegan or gluten-free treats?
No, currently, the company does not offer vegan or gluten-free treats.